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There are a number of marketing tactics that brands can take advantage of to drive sales and attract consumers. However, not all marketing strategies are equal, and in this age

Marketers spend their days tirelessly capturing customer data. If you take a look at your CRM it’s likely a vast bank of customer information. But let’s jump off the data

In our latest Engagement Marketing Master Class: How to Acquire First-Party Data by Engaging Consumers, we spent time uncovering some of the best tactics brands can use to engage consumers

First-party data is considered the most valuable data that can be collected about an audience, and it becomes a powerful resource when tied to an activation campaign. First party data