Blog

Customer activation is an important part of the marketing mix, where all forms of communication come together to motivate consumers to perform a desired action. When you think of brand

Recent reports predict that in 2018, brand activation revenues are expected to reach $357 billion, so it comes as no surprise that customer activation spending is expected to reach $740 billion

WILY is honoured to be chosen as one of four companies to exhibit at Flourish Conference 2018. The conference will take place from April 9-11th at the Hyatt Centric in Chicago

According to AgencyEA, “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.” The ability to prove ROI is hugely important for organizations to