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Speculation, not strategy, has been the name of the game for emerging technologies such as augmented reality and artificial intelligence. Though these innovations have been available to marketers for years,

Oftentimes brands think that any ol’ prize will grab their consumers’ attention. Sometimes, even expensive prizing fails to attract high entry rates. At WILY, we work with large brands and

As of 2017, 87% of U.S. adults aged 18 to 34 years have taken a photograph of themselves and uploaded it to a social media website. That’s a pretty staggering

In this fast-paced age of digital transformation, sometimes marketers need to turn off, sit down, relax, and unwind with a good book (or you know, just read it online). Regardless