Wily Global Announces Appointment of Vice President, Revenue Operations

Wily Global Announces Appointment of Vice President, Revenue Operations

MAY 13, 2022, Toronto, ON – Wily Global Inc. (WILY) a leading marketing technology company that powers the delivery of tactical digital solutions for brands and agencies, today announced the appointment of Tara Dal Bello to Vice President, Revenue Operations.  In this newly created role, Dal Bello will drive metrics adoption, revenue optimization and execute corporate strategy to drive growth and improve business performance.  In addition, Dal Bello will lead efforts to scale WILY’s finance, marketing, sales and client success teams to influence alignment of all revenue operations.  Dal Bello’s strong leadership in financial analysis, process improvement and strategic planning roles make her a strong fit for the position as WILY continues to expand its North American footprint and market focus to propel its service offerings.  Dal Bello will drive revenue effectiveness, capitalize on growth opportunities, and improve marketing and sales efficiencies by establishing measurable processes throughout the organization.

“We are thrilled to have Tara stepping into this significant role at WILY as we further scale our operations and enhance the capabilities of our SPRY platform,” said Mike Mulligan, Chief Growth Officer at Wily Global. “Tara’s extensive experience in finance, operations, and strategic planning will make us a more efficient, recognizable, and profitable organization.”

Dal Bello’s 20+ years of experience includes past roles in project management, business analysis and financial strategy across various industries including telecommunications, residential construction, logistics, technology, marketing and advertising.

“I am grateful to be part of such a forward-thinking, agile organization that is on the bleeding edge of technology with its SPRY platform.  As marketers and enterprise stakeholders look for innovative ways to activate marketing programs, while adhering to security, compliance, and data handling controls, SPRY provides a seamless and secure solution,” said Tara Dal Bello.  “WILY is growing exponentially amid an ever-changing industry and the newly developed Revenue Operations department will help to propel us forward.” 

About Wily Global Inc.

WILY is a leading marketing technology company that specializes in the delivery of tactical digital solutions for brands and agencies. Fortune 1000 companies and leading marketing agencies have partnered with WILY to enable their marketing strategies, improve executional efficiencies, and enhance operational capabilities. WILY empowers marketing leaders, IT professionals, and enterprise stakeholders with innovative solutions to activate smarter and easier. The company’s background in data, security, technology, and consumer engagement form the foundation for its SPRY platform which powers each solution. The SPRY platform operates as enterprise marketing middleware and bolts-on to existing internal and external systems and technologies to enable the seamless and secure deployment of marketing activation programs. SPRY enables the delivery of innovative consumer and audience engagements; contests, promotions, and loyalty campaigns; experiential marketing initiatives; custom digital experiences & enterprise solutions; and the secure acquisition, attribution, and activation of consumer data at scale. WILY is headquartered in Burlington, Ontario. For more information, contact WILY at 1-888-521-1558 or visit wilyglobal.com

SOURCE Wily Global Inc.


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