Digital “Swag Bag” helps the Canadian Cancer Society Raise Over $16 Million for the CIBC Run for the Cure

Digital “Swag Bag” helps the Canadian Cancer Society Raise Over $16 Million for the CIBC Run for the Cure

Toronto, ON – Wily Global (WILY), a marketing technology company that specializes in data acquisition and audience engagement, is proud to support the Canadian Cancer Society and their efforts in raising an estimated $16.2 million for this year’s CIBC Run for the Cure. By enlisting WILY – a preferred vendor of several Fortune 500 brands and their agencies –  the Canadian Cancer Society developed a digital asset to increase sponsorship opportunities and drive a direct ROI for their partners and reward donors for their contribution with its “Digital Swag Bag.”

Through API integration into the Canadian Cancer Society’s Blackbaud Fundraising software system, WILY’s proprietary SPRY platform powered a “Digital Swag Bag” — each time a donation was made, the donor automatically received an e-mail inviting them to digitally scratch and reveal three discount offers from participating CIBC Run for the Cure sponsors.

“We were thrilled with the Digital Swag Bag, as were our partners. This tactic enabled them to promote their affiliation with the Run in a new and innovative way and gave them further reach and a path to direct ROI,” said Carly Schur, National Director, Corporate Programs, Canadian Cancer Society. “This is a platform that we definitely see ourselves using across our other fundraising initiatives in the future.”

“We were very excited to be able to bring a fresh and exciting new sponsorship tactic to support such an important cause,” said Mike Mulligan, Co-Founder/CMO of WILY. “This is a great opportunity for the Canadian Cancer Society to innovate within the non-profit sector and bring their partners a fun and engaging mechanic that rewards donors for their contribution.”

For more information about how the SPRY platform can help power digital engagement programs, contact us at

About Wily Global Inc.

Wily Global Inc. (WILY) is a leader in marketing technology solutions that are powering the data-driven economy. WILY’s proprietary SPRY platform enables brands and agencies to acquire data and activate data while engaging and incentivizing consumers along the path to purchase. WILY is governed by a group of senior marketing and technology experts dedicated to enhancing the customer experience to drive growth. WILY provides solutions for several of the world’s most trusted brands. Visit to learn how WILY helps best-in-class organizations move consumers to action.

About the Canadian Cancer Society CIBC Run for the Cure
The Canadian Cancer Society CIBC Run for the Cure is the largest, single-day, volunteer-led event dedicated to raising funds for breast cancer research. On September 30, 2018, this national movement brought together participants and volunteers in 56 communities across the country to make breast cancer beatable. Since the event began in 1992, the CIBC Run for the Cure has raised more than $445 million for breast cancer research and support programs. Donate or learn more at