the Data-Driven

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How to Acquire First-Party Data by Engaging Consumers


Red Bull:
Breaking the Ice with RBCI Fans

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Helping Sport Chek Activate Their NHL Sponsorship

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Unlocking Customer Engagement with an adidas Hype Key

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over 10 million consumers engaged

WILY is a leader in marketing technology solutions that enable businesses to acquire data and activate audiences.

Enhance the customer
experience and drive growth.

Captivate your audience at various touchpoints with unique engagement mechanics.

Motivate your audience.

Reward your loyalists and entice new leads with incentive solutions that layer on top of your campaigns, sponsorships, and internal systems.

Inspire consumers to take action.

Capitalize on your marketing spend and build long term connections that drive immediate results.


The activation was amazing and the app was so easy to use. We can't thank WILY enough for their hard work and vision on our engagement program!

Chelsea Morrison

Marketing Activations Coordinator, Retail at adidas

WILY met all of our crazy timelines and last-minute requests. It was awesome to have such a responsive team working to make our program a success.

Kristina Shevtsov

Digital Marketing and eCommerce Project Specialist at Mark's

WILY Campaigns

Rapidly build and deploy one-off campaigns to support your immediate marketing initiatives. WILY Campaign solutions enable you to build and deploy innovative incentive and engagement programs that fit your immediate timelines, budget, and objectives.

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powered by spry

Simple, powerful. SPRY is the WILY platform that powers every solution.

SPRY Platform

Featured Work

adidas “Unlock to Win” Contest

AT&T/HBO/Game of Thrones “Weekly Predictor” Contest

RSA “Insurance Broker Trivia”

Mark’s “Flick and Save” Contest

KumhoTire “Road to the NBA Finals” Contest

“Nature Clean the North” Contest

“Canon on the Glass” Contest

Giuseppe Pizza “Find Giuseppe” Contest

Reebok “Just to Say Thanks” Contest

Bacardi RSVP and Check-In System

Town Shoes “Win Free Shoes for a Year” Contest

HSBC Student GIF Generator

Adidas – Unlocking prizes

AT&T and HBO – Predicting the future

RSA – Gamifying, Incentivizing & Educating Brokers

Mark’s – Gamifying Online Retail

KumhoTire – Road to the NBA Finals Contest

Clean the North Contest

Cannon – Canon on the Glass

Giuseppe Pizza – Find Giuseppe

Reebok – Just to Say Thanks

Bacardi RSVP and Check-In System

Town Shoes – News for shoes

HSBC Student GIF Generator