How to Create a Viral Contest (in 10 Days or Less)

Contests and sweepstakes are tactics that will always have a place in the marketing mix. By continually tapping into the desire for free stuff, brands can boost their visibility without breaking

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8 Mistakes You’re Making With Sweepstakes and Contests

Sweepstakes, giveaways, and contests are a popular marketing tactic for growing your audience and winning new business leads. However, there is a common misconception that giving away something for free

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Case Study: How Canon Activated its Leafs Sponsorship with a VIP Contest

WILY helps some of the world’s most trusted brands develop contests to engage and drive consumers to retail. Recently, we helped Canon Canada activate their MLSE sponsorship using omnichannel marketing and a

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3 Contest Strategies Guaranteed to Boost Customer Engagement [Infographic]

Don’t let your contest fall on deaf hears. Learn 3 effective contest strategies that we guarantee will boost customer engagement and brand recognition. Whether you’re running a contest for the

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Case Study: How adidas Drove Consumers to their New Store with NFC Technology

WILY helps some of the world’s most trusted brands develop creative experiences to engage and drive consumers to retail. Recently, we helped adidas promote their brand new Originals store in

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4 Winning Secrets for Maximizing Contest Entries

Oftentimes brands think that any ol’ prize will grab their consumers’ attention. Sometimes, even expensive prizing fails to attract high entry rates. At WILY, we work with large brands and

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20 Questions You Need to Ask Before Running a Contest in Canada

Contests, or sweepstakes, are a great way to drive consumer engagement, increase sales, and collect important data for your organization. However, running a contest can be more complicated than it

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From Around the Web: 8 Awesome Examples of User-Generated Content

User-Generated Content, also known as UGC, has gained momentum as a marketing strategy since the inception of social media. The ability to engage consumers so much that they will actively

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How Brands are Finding Success with Digital Scavenger Hunts

Today, is National Scavenger Hunt Day. A day set aside to enjoy the good ol’ fashioned fun of using our observational and problem-solving skills in hopes of getting a reward.

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