Winner! Gagnant! Is there any better feeling than the shock and surprise of winning something? Contests and sweepstakes are a great way to engage and attract consumers, and create a
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BioSteel Sports Nutrition Inc., a producer of nutrition products for athletes and exercise enthusiasts alike, launched the “Score Like Connor” campaign to activate its relationship with Sport Chek and Edmonton
Since the GDPR took effect, brands must do more to identify themselves clearly, provide contact details, and tell people how they are using their data. Therefore, rules and regulations are
Oftentimes marketers refer to “tactics” such as incentives and gamification as ways to engage and activate consumers. But did you know that these tactics are deeply rooted in the science
Contests and sweepstakes are tactics that will always have a place in the marketing mix. By continually tapping into the desire for free stuff, brands can boost their visibility without breaking
Sweepstakes, giveaways, and contests are a popular marketing tactic for growing your audience and winning new business leads. However, there is a common misconception that giving away something for free
WILY helps some of the world’s most trusted brands develop contests to engage and drive consumers to retail. Recently, we helped Canon Canada activate their MLSE sponsorship using omnichannel marketing and a
Don’t let your contest fall on deaf hears. Learn 3 effective contest strategies that we guarantee will boost customer engagement and brand recognition. Whether you’re running a contest for the
WILY helps some of the world’s most trusted brands develop creative experiences to engage and drive consumers to retail. Recently, we helped adidas promote their brand new Originals store in
Oftentimes brands think that any ol’ prize will grab their consumers’ attention. Sometimes, even expensive prizing fails to attract high entry rates. At WILY, we work with large brands and
