20 Questions You Need to Ask Before Running a Contest in Canada

Contests, or sweepstakes, are a great way to drive consumer engagement, increase sales, and collect important data for your organization. However, running a contest can be more complicated than it

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From Around the Web: 8 Awesome Examples of User-Generated Content

User-Generated Content, also known as UGC, has gained momentum as a marketing strategy since the inception of social media. The ability to engage consumers so much that they will actively

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How Brands are Finding Success with Digital Scavenger Hunts

Today, is National Scavenger Hunt Day. A day set aside to enjoy the good ol’ fashioned fun of using our observational and problem-solving skills in hopes of getting a reward.

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