The brand experience is arguably the most valuable aspect of customer engagement today. The ability to win consumers over and activate sales through incredible brand experiences is integral to the
ContinueWhat exactly is customer engagement? In short, it’s the way you interact with your customers in meaningful ways. Just as personal relationships make up the network in a community, customer
ContinueAs marketers, collecting or acquiring data is all in a days work. Constantly crafting new ways to acquire information about your customers to achieve a 360 degree profile of them
ContinueOftentimes marketers refer to “tactics” such as incentives and gamification as ways to engage and activate consumers. But did you know that these tactics are deeply rooted in the science
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