Winner! Gagnant! Is there any better feeling than the shock and surprise of winning something? Contests and sweepstakes are a great way to engage and attract consumers, and create a connection with your brand. It ranks amongst the few marketing tactics that withstand the test of time. However, we cannot ignore evolution, and though some…
Category Archives: Marketing
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Customer engagement is at the heart of any successful brand. As engagement becomes increasingly important to measure, and more value is put on campaigns that support this, it’s vital for marketers to track the success of their efforts. Data-driven marketing offers industry leaders the opportunity to increase their market growth while shaping customer satisfaction through…
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Before we discuss the customer engagement tools you need to drive your business goals forward, it’s worth explaining the ever-increasing need to Today, digital experiences play an important role in brand loyalty and driving continuous revenue. Marketers are learning that they must make customer engagement a top priority for a number of compelling reasons, including:…
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BioSteel Sports Nutrition Inc., a producer of nutrition products for athletes and exercise enthusiasts alike, launched the “Score Like Connor” campaign to activate its relationship with Sport Chek and Edmonton Oilers captain, Connor McDavid. While Sport Chek is Canada’s largest sporting clothing and sports equipment retailer with 195 stores throughout Canada. BioSteel’s products are used…