Marketing Archives - WILY | A Marketing Technology Company

Marketing Tactics That Actually Deliver On Your Marketing Strategy

September 19, 2022 by wilyglobal in Business

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There are a variety of tactics brands can use to achieve their marketing strategies. However, they are not all equal. So which tactics are worth investing in? As consumers live on their mobile devices, it is possible to incorporate age-old tactics with a new delivery method. The fundamentals of marketing are still relevant; content and…

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4 Risks of Not Tracking Your Engagement Campaigns

November 22, 2019 by wilyglobal in Marketing

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Customer engagement is at the heart of any successful brand. As engagement becomes increasingly important to measure, and more value is put on campaigns that support this, it’s vital for marketers to track the success of their efforts. Data-driven marketing offers industry leaders the opportunity to increase their market growth while shaping customer satisfaction through…

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6 Must-Have Customer Engagement Tools [Infographic]

November 15, 2019 by wilyglobal in Marketing

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Before we discuss the customer engagement tools you need to drive your business goals forward, it’s worth explaining the ever-increasing need to Today, digital experiences play an important role in brand loyalty and driving continuous revenue. Marketers are learning that they must make customer engagement a top priority for a number of compelling reasons, including:…

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How Can Marketers Make the Most Out of Their CRM Systems?

November 1, 2019 by wilyglobal in Marketing

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Science Daily claims that a staggering 90% of all the data in the world has been generated over the last few years. That’s a lot of information for marketers to decipher. CRM, or Customer Relationship Management, although traditionally a sales tool, is now commonly useful for marketers looking to connect their systems and organize the data…

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Category Archives: Marketing

Marketing Tactics That Actually Deliver On Your Marketing Strategy

4 Risks of Not Tracking Your Engagement Campaigns

6 Must-Have Customer Engagement Tools [Infographic]

How Can Marketers Make the Most Out of Their CRM Systems?