Category Archives: Marketing

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

3 Mistakes from Failing Retailers that Marketers Can Learn From

September 13, 2019 by wilyglobal in Business

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What do consumers really want from brick-and-mortar retailers today? As rumours swirl that the retail giant Forever 21 is preparing to file for bankruptcy, it begs a few questions: What did they do wrong? But more importantly, what can they do better? The news cites poor decision making on the retail level, which includes a…

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A New Way to Think About Contests and Sweepstakes

September 5, 2019 by wilyglobal in Business

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Since the GDPR took effect, brands must do more to identify themselves clearly, provide contact details, and tell people how they are using their data. Therefore, rules and regulations are increasingly vital for brands looking to run online contests as consumers now have greater power to file complaints. At the same time, contest platform providers,…

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Why Marketers Who Leverage SMS Boost Consumer Engagement

August 9, 2019 by wilyglobal in Business

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The need to boost consumer engagement is pushing businesses to evolve and invest heavily in digital transformation. As more consumers make their phones a primary channel for communication and making purchases, there is a growing need to invest in mobile marketing. There are only a few messaging channels that are capable of delivering marketing messages…

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Which Marketing Tactics Generate the Most Engagement?

August 2, 2019 by wilyglobal in Business

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Customer engagement is an area that many brands struggle to harness. Less than a decade ago, earned media, or news media, was a solid marketing tactic for brands to gain trust and engage the general public. However, 59 percent of U.S. consumers said “fake news” is making them more skeptical of what they read and…

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Category Archives: Marketing

3 Mistakes from Failing Retailers that Marketers Can Learn From

A New Way to Think About Contests and Sweepstakes

Why Marketers Who Leverage SMS Boost Consumer Engagement

Which Marketing Tactics Generate the Most Engagement?