The right buzzword or “buzz phrase” used at the right time can not only impress your colleagues, clients, and customers by making you sound well educated, but it’s an opportunity to legitimately contribute more effectively in meetings, and in your own work when you actually understand the meaning, and the context of the words you’re…
Category Archives: Marketing
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
-
-
This year has been nothing short of politically and emotionally charged on all fronts. In this increasingly uncertain social climate, brands and agencies must be tactful when taking a stance in their marketing campaigns. It is increasingly tricky for creatives to deliver socially responsible storytelling without ruffling a few feathers. However, these brands were able…
-
Engaging consumers in the digital age has never been more personal as it is today. There’s so much talk about how the internet has eliminated face-to-face conversations, but that doesn’t mean communication has disappeared. In fact, we are more connected than ever before. We share intimate details about our lives more publicly, and share data…
-
As the weather gets brisker, and holiday shopping commences, fall is the perfect time for marketers to squeeze the last bit of their annual spend to maximize profits. As October 31st is year-end for many brands, leveraging digital to boost those final numbers is a smart marketing move, especially for eCommerce businesses. Additionally, more than three-quarters of marketers say…