Category Archives: Marketing

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

The Difference Between Brand Experience and Customer Experience (Part 1)

April 30, 2018 by wilyglobal in Marketing

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When you think of dogs (given you aren’t afraid of them), what comes to mind? Trust, loyalty, dependability, joy? No matter what the breed, dogs are pretty easy to love. However, each dog, and each breed, was designed for a different purpose. Some dogs are show dogs, others are guide dogs, and some are just…

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Why Millennials Hate Your Loyalty Program, And What To Do About It

April 19, 2018 by wilyglobal in Activation

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There is a misconception that younger generations have no loyalty or refuse to engage in loyalty programs. Thus, the loyalty program industry has resolved itself to an “Us vs. Them” mentality, which sounds a lot like giving up – “Wlep, they don’t like us, so I guess there’s nothing we can do.” The truth is, Millennials,…

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Don’t Call It A Comeback: Why QR Codes Are Here to Stay

April 18, 2018 by wilyglobal in Business

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For many, QR (Quick Response) codes had their heyday alongside the rise and fall of the Blackberry smartphone. But for marketers, QR codes have never quite reached their full potential…until now. Despite a lengthy hiatus, the QR code is looking to make a comeback, and in a big way. Last year, Apple installed an active QR code…

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In Case You Missed It: The Top 20 Tweets from Flourish 2018

April 12, 2018 by wilyglobal in Business

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This week WILY had the pleasure of attending Flourish Conference 2018: The Growth of Branded Currency. The event focused on innovations in the gift card and loyalty industry, and how organizations can benefit from new digital solutions. WILY met with forward-thinking leaders about how to gamify their incentive programs, and heard from a number of…

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Category Archives: Marketing

The Difference Between Brand Experience and Customer Experience (Part 1)

Why Millennials Hate Your Loyalty Program, And What To Do About It

Don’t Call It A Comeback: Why QR Codes Are Here to Stay

In Case You Missed It: The Top 20 Tweets from Flourish 2018