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The music industry can be fickle; young budding pop stars have often suffered the same fate, hot on the billboard charts one day, and flipping burgers in a Harvey’s the

Introduction For years, marketers have been dreaming up new ways to harness the power of experiences to engage consumers. The marketplace is moving extremely quick and is becoming increasingly fragmented,

The Contest System becomes WILY The Contest System Inc. has changed its corporate name to Wily Global Inc. (WILY), a marketing technology company as part of its rebranding initiative. Building