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Oftentimes marketers refer to “tactics” such as incentives and gamification as ways to engage and activate consumers. But did you know that these tactics are deeply rooted in the science

Data-driven is a word marketing professionals throw around like confetti. Today, being data-driven, or “numbers” driven, is commonplace in the marketing profession. However, as with any industry, there are certain

Introduction To anticipate where consumer engagement is heading in 2019, we must first explore the areas that are most important to marketers, their businesses, and what opportunities lay ahead. Today,

In today’s digital-first and data-driven world, marketers are able to leverage a number of digital solutions to increase engagement and drive consumers to action. But with new technology brings new