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This week, Microsoft CEO, Satya Nadella, kicked off his Ignite 2018 keynote presentation, by announcing that Microsoft is joining forces with Adobe and SAP for what is being called the

Last week we uncovered some of the benefits of “Always On” for pin-on-pack promotions. We briefly touched on how brands and agencies can create engaging experiences, and activate consumers, using

Consumer packaged goods (GPG) brands want to market smarter, not harder. In a recent report by AdExchanger, data shows that although spending is up 10%, CPG brands are cutting back the number

In correlation with #NationalVideoGamesDay we’re devoting this blog to amplifying your marketing strategy using gamification. Why? Well, research shows that 70% of business transformation efforts fail due to lack of engagement, and