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Customer engagement is an area that many brands struggle to harness. Less than a decade ago, earned media, or news media, was a solid marketing tactic for brands to gain

Marketers have a lot of their plates. Brands today are developing content at regular intervals and deploying it across their social channels in order to be in front of, and

There are a number of marketing tactics that brands can take advantage of to drive sales and attract consumers. However, not all marketing strategies are equal, and in this age

Marketers spend their days tirelessly capturing customer data. If you take a look at your CRM it’s likely a vast bank of customer information. But let’s jump off the data