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The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

3 Mistakes from Failing Retailers that Marketers Can Learn From

September 13, 2019 by wilyglobal in Business

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What do consumers really want from brick-and-mortar retailers today? As rumours swirl that the retail giant Forever 21 is preparing…

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A New Way to Think About Contests and Sweepstakes

September 5, 2019 by wilyglobal in Business

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Since the GDPR took effect, brands must do more to identify themselves clearly, provide contact details, and tell people how…

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3 Ways to Tell If Your Brand Activations Are Working

August 27, 2019 by wilyglobal in Activation

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Brands and agencies are beginning to understand the importance of developing their brand activations for the digital age. Traditional advertising…

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The One Simple Secret to Improving Brand Engagement

August 20, 2019 by wilyglobal in Business

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Digital communications is making it easier than ever for brands to engage consumers. However, many companies still struggle to harness…

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