Marketers have a lot of their plates. Brands today are developing content at regular intervals and deploying it across their social channels in order to be in front of, and connect with their consumers 24-hours a day, 7-days a week. Marketing automation and digital marketing makes it more possible than ever to track and manage…
Posts by wilyglobal
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Marketers spend their days tirelessly capturing customer data. If you take a look at your CRM it’s likely a vast bank of customer information. But let’s jump off the data collection wagon just for a second. Our automated campaigns can take over for just a second; let’s think about the big picture. What are we…
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In our latest Engagement Marketing Master Class: How to Acquire First-Party Data by Engaging Consumers, we spent time uncovering some of the best tactics brands can use to engage consumers and acquire information about them. Finally, we were able to address a few pressing questions from the audience, that we often hear from clients as…
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Online and digital grocery sales are hardly a new concept, however, the industry is seeing significant growth, with online sales growing by nearly 35% in the CPG industry last year, highlighting a fast-growing segment in an otherwise slow-growth industry. This may be due to the emergence of new customer-centric digital brands that are carving out their…