WILY is honoured to be chosen as one of four companies to exhibit at Flourish Conference 2018. The conference will take place from April 9-11th at the Hyatt Centric in Chicago and includes three days of education and insight into the world of branded currency. This year’s theme, Innovations in Branded Currency (i.e. gift cards, loyalty…
Posts by wilyglobal
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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According to AgencyEA, “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.” The ability to prove ROI is hugely important for organizations to increase their experiential investment, however, in the past, experiential programs have been viewed as a bit of a gamble. Therefore, it’s difficult for experiential marketers…
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The music industry can be fickle; young budding pop stars have often suffered the same fate, hot on the billboard charts one day, and flipping burgers in a Harvey’s the next. So, what is it about certain “brands” that make consumers fearlessly loyal to them? I mean, what does Miley Cyrus have that JoJo doesn’t?…
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Introduction For years, marketers have been dreaming up new ways to harness the power of experiences to engage consumers. The marketplace is moving extremely quick and is becoming increasingly fragmented, as consumers have more choices and options than ever before. Many brands are struggling to connect with and influence their target audience in a real…