As marketers, collecting or acquiring data is all in a days work. Constantly crafting new ways to acquire information about your customers to achieve a 360 degree profile of them is the name of the game in today’s marketing profession. The ability to know the wants, needs, and behaviours of your buyers is invaluable and…
Posts by wilyglobal
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Oftentimes marketers refer to “tactics” such as incentives and gamification as ways to engage and activate consumers. But did you know that these tactics are deeply rooted in the science of “motivation” (aka the desire to do things)? Therefore, when we talk about the advantages of gamification, we are actually talking about influencing the psychology…
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Data-driven is a word marketing professionals throw around like confetti. Today, being data-driven, or “numbers” driven, is commonplace in the marketing profession. However, as with any industry, there are certain traits that can help certain leaders stand-out from the rest. At WILY, we frequently communicate with marketers to ensure their engagement campaigns are meeting their…
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Introduction To anticipate where consumer engagement is heading in 2019, we must first explore the areas that are most important to marketers, their businesses, and what opportunities lay ahead. Today, the conversation most marketers are having is around personalization. Personalization is not a new topic of discussion. According to reports by CMO.com, marketing is still…