Is your brand doing enough to market itself in the 21st century? As communication channels evolve, marketers have to think outside the box to deliver messages that stick. So, how can brands adapt to this changing landscape? There are many new tactics that brands can leverage to enable their marketing efforts. However, marketers should be…
Posts by wilyglobal
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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What do consumers really want from brick-and-mortar retailers today? As rumours swirl that the retail giant Forever 21 is preparing to file for bankruptcy, it begs a few questions: What did they do wrong? But more importantly, what can they do better? The news cites poor decision making on the retail level, which includes a…
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Winner! Gagnant! Is there any better feeling than the shock and surprise of winning something? Contests and sweepstakes are a great way to engage and attract consumers, and create a connection with your brand. It ranks amongst the few marketing tactics that withstand the test of time. However, we cannot ignore evolution, and though some…
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Since the GDPR took effect, brands must do more to identify themselves clearly, provide contact details, and tell people how they are using their data. Therefore, rules and regulations are increasingly vital for brands looking to run online contests as consumers now have greater power to file complaints. At the same time, contest platform providers,…