Personalization continues to be a top priority for marketers, however, many are struggling to implement the strategy in an intelligent and scalable way. Research reveals that 31% of consumers say they wish their shopping experience was far more personalized than it currently is and only 22% of shoppers are satisfied with the level of personalization…
Posts by wilyglobal
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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As the competition for customer attention and brand loyalty escalates, consumers must decide what content is worth engaging with. In today’s highly dynamic and interactive business environment, the role of “customer engagement” in co-creating interactive customer experiences and value is receiving widespread attention from business practitioners and academics alike. It is suggested that customer engagement…
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The brand experience is arguably the most valuable aspect of customer engagement today. The ability to win consumers over and activate sales through incredible brand experiences is integral to the success businesses today. By creating experiences that matter and are shareable brands can attract and engage customers over a long period of time. For example,…
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What exactly is customer engagement? In short, it’s the way you interact with your customers in meaningful ways. Just as personal relationships make up the network in a community, customer relationships are your business network. By investing in consumer engagement, you are nurturing these important relationships. But why is customer engagement and loyalty so important…