This year has been nothing short of politically and emotionally charged on all fronts. In this increasingly uncertain social climate, brands and agencies must be tactful when taking a stance in their marketing campaigns. It is increasingly tricky for creatives to deliver socially responsible storytelling without ruffling a few feathers. However, these brands were able…
Posts by wilyglobal
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Contests and sweepstakes are tactics that will always have a place in the marketing mix. By continually tapping into the desire for free stuff, brands can boost their visibility without breaking their advertising budgets. They encourage consumer engagement, and help marketers looking to gain measurable exposure at a lower costs than traditional social media marketing efforts….
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According to FTI Consulting’s Holiday Retail Forecast, this year’s holiday spending is expected to increase by about 5.8% over the 2017 holiday season. Additionally, in-store sales are expected to rise almost 4% over last year’s holiday period, and online sales are anticipated to grow about 15.5%. In fact, the FTI projects that about 60% of total U.S….
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Engaging consumers in the digital age has never been more personal as it is today. There’s so much talk about how the internet has eliminated face-to-face conversations, but that doesn’t mean communication has disappeared. In fact, we are more connected than ever before. We share intimate details about our lives more publicly, and share data…