Sweepstakes, giveaways, and contests are a popular marketing tactic for growing your audience and winning new business leads. However, there is a common misconception that giving away something for free will instantly generate new customers and sales overnight. This is not always the case. Oftentimes, contests and sweepstakes are so poorly executed that brands will…
Posts by wilyglobal
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Experiential marketing comes in all shapes and sizes. Some in the form of art installations, games, or fun activities, while others require the help of technology to deliver the activation. Today, marketers are fully realizing how digital technology can bring their activation to life. New digital solutions allow marketers more creative freedom and imagination. Top…
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WILY helps some of the world’s most trusted brands develop contests to engage and drive consumers to retail. Recently, we helped Canon Canada activate their MLSE sponsorship using omnichannel marketing and a one-of-a-kind contest experience. The campaign leverages a combination of indirect and direct communication channels – websites, retailers, email, mobile, and more, for a unique chance to win…
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According to Harvard Business Review, increasing customer retention by 5% can generate a 25%-95% increase in profit. Since the main objective of retention is to continue ongoing relationships with customers, experts generally use customer engagement as an effective indicator of loyalty. Additionally, an engaged consumer is more likely to stay loyal and buy more products and services. By incorporating gamification marketing into…