Consumer packaged goods (GPG) brands want to market smarter, not harder. In a recent report by AdExchanger, data shows that although spending is up 10%, CPG brands are cutting back the number of agencies they work with, while testing different agency models to maximize their marketing spend. According to AdAge, the CPG industry spends around $225 billion on marketing, which includes…
Tag Archives: marketing
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In correlation with #NationalVideoGamesDay we’re devoting this blog to amplifying your marketing strategy using gamification. Why? Well, research shows that 70% of business transformation efforts fail due to lack of engagement, and gamified marketing can inspire and engage consumers like never before. In fact, 53 percent of technology stakeholders said that by 2020, the use of gamification will be…
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When we refer to the “digital experience”, we’re referring to the way marketers incorporate digital into the customer journey to acquire data and ultimately create more personalized experiences. Why should you care about the evolution of digital experiences? Well, according to Salesforce, 52% of consumers indicated that they are likely to switch brands if a company…
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Sweepstakes, giveaways, and contests are a popular marketing tactic for growing your audience and winning new business leads. However, there is a common misconception that giving away something for free will instantly generate new customers and sales overnight. This is not always the case. Oftentimes, contests and sweepstakes are so poorly executed that brands will…