Today, marketers are spending over $6BN a year on data-driven targeting solutions like data management platforms (DMPs) and demand side platforms (DSPs). However, the majority of marketing teams are not yet fully activating their data. In fact, according to research by AppNexus, up to 97% of programmatic campaigns lack a targeted creative for each audience segment. This means…
Tag Archives: marketing
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
-
-
The right buzzword or “buzz phrase” used at the right time can not only impress your colleagues, clients, and customers by making you sound well educated, but it’s an opportunity to legitimately contribute more effectively in meetings, and in your own work when you actually understand the meaning, and the context of the words you’re…
-
This year has been nothing short of politically and emotionally charged on all fronts. In this increasingly uncertain social climate, brands and agencies must be tactful when taking a stance in their marketing campaigns. It is increasingly tricky for creatives to deliver socially responsible storytelling without ruffling a few feathers. However, these brands were able…
-
According to FTI Consulting’s Holiday Retail Forecast, this year’s holiday spending is expected to increase by about 5.8% over the 2017 holiday season. Additionally, in-store sales are expected to rise almost 4% over last year’s holiday period, and online sales are anticipated to grow about 15.5%. In fact, the FTI projects that about 60% of total U.S….