This year has been nothing short of politically and emotionally charged on all fronts. In this increasingly uncertain social climate, brands and agencies must be tactful when taking a stance in their marketing campaigns. It is increasingly tricky for creatives to deliver socially responsible storytelling without ruffling a few feathers. However, these brands were able…
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According to FTI Consulting’s Holiday Retail Forecast, this year’s holiday spending is expected to increase by about 5.8% over the 2017 holiday season. Additionally, in-store sales are expected to rise almost 4% over last year’s holiday period, and online sales are anticipated to grow about 15.5%. In fact, the FTI projects that about 60% of total U.S….
It may not be cold outside but hockey season is here, and there’s one thing that franchises across the nation are counting on to make this season better than the last; their fans. It’s one thing to make good draft picks, and create a team that your fans young and old can cheer for. But…
Consumer packaged goods (GPG) brands want to market smarter, not harder. In a recent report by AdExchanger, data shows that although spending is up 10%, CPG brands are cutting back the number of agencies they work with, while testing different agency models to maximize their marketing spend. According to AdAge, the CPG industry spends around $225 billion on marketing, which includes…