As the competition for customer attention and brand loyalty escalates, consumers must decide what content is worth engaging with. In today’s highly dynamic and interactive business environment, the role of “customer engagement” in co-creating interactive customer experiences and value is receiving widespread attention from business practitioners and academics alike. It is suggested that customer engagement…
Category Archives: Fan Engagement
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
The Super Bowl is quickly approaching, and it’s fair to say that the only thing bigger than the game itself is the marketing and advertising supporting the event. While the Super Bowl is broadcast to over 100 million households around the world, and 75,000 live fans in a single day, digital channels are allowing marketers to form…
Contests and sweepstakes are tactics that will always have a place in the marketing mix. By continually tapping into the desire for free stuff, brands can boost their visibility without breaking their advertising budgets. They encourage consumer engagement, and help marketers looking to gain measurable exposure at a lower costs than traditional social media marketing efforts….
It may not be cold outside but hockey season is here, and there’s one thing that franchises across the nation are counting on to make this season better than the last; their fans. It’s one thing to make good draft picks, and create a team that your fans young and old can cheer for. But…