data Archives - WILY | A Marketing Technology Company

How to Acquire First-Party Data by Engaging Consumers [Slideshare]

September 7, 2022 by wilyglobal in Business

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First-party data is considered the most valuable data that can be collected about an audience, and it becomes a powerful resource when tied to an activation campaign. First party data not only provides specific details about your existing users and customers, it is the key component of remarketing efforts. Needless to say acquiring first-party data…

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4 Risks of Not Tracking Your Engagement Campaigns

November 22, 2019 by wilyglobal in Marketing

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Customer engagement is at the heart of any successful brand. As engagement becomes increasingly important to measure, and more value is put on campaigns that support this, it’s vital for marketers to track the success of their efforts. Data-driven marketing offers industry leaders the opportunity to increase their market growth while shaping customer satisfaction through…

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6 Must-Have Customer Engagement Tools [Infographic]

November 15, 2019 by wilyglobal in Marketing

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Before we discuss the customer engagement tools you need to drive your business goals forward, it’s worth explaining the ever-increasing need to Today, digital experiences play an important role in brand loyalty and driving continuous revenue. Marketers are learning that they must make customer engagement a top priority for a number of compelling reasons, including:…

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Want to Improve Your Customer Engagement? Ask These 10 Questions

October 7, 2019 by wilyglobal in Business

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Do you want to improve customer engagement for your brand or clients? Engagement is an integral part of the customer journey, and without an effective engagement strategy your organization will suffer. The ability to attract, engage, and drive consumers to action is the sole purpose of marketing and sales. Mobile and digital communications makes it…

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Tag Archives: data

How to Acquire First-Party Data by Engaging Consumers [Slideshare]

4 Risks of Not Tracking Your Engagement Campaigns

6 Must-Have Customer Engagement Tools [Infographic]

Want to Improve Your Customer Engagement? Ask These 10 Questions