Social media and digital communications is influencing the way marketers operate. Customer activation no longer lives and dies with traditional media channels and live events. It relies on savvy digital technology to drive consumers to action. Today, marketers must adapt and understand how technology can help leverage their creative ideas or their business will be…
Category Archives: Technology
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Engaging consumers in the digital age has never been more personal as it is today. There’s so much talk about how the internet has eliminated face-to-face conversations, but that doesn’t mean communication has disappeared. In fact, we are more connected than ever before. We share intimate details about our lives more publicly, and share data…
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This week, Microsoft CEO, Satya Nadella, kicked off his Ignite 2018 keynote presentation, by announcing that Microsoft is joining forces with Adobe and SAP for what is being called the ‘Open Data Initiative’. The goal of this alliance is to help companies do more with their own data, and to give customers more control over…
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In correlation with #NationalVideoGamesDay we’re devoting this blog to amplifying your marketing strategy using gamification. Why? Well, research shows that 70% of business transformation efforts fail due to lack of engagement, and gamified marketing can inspire and engage consumers like never before. In fact, 53 percent of technology stakeholders said that by 2020, the use of gamification will be…