The term “engagement program” may seem daunting for many marketers. Engagement is a metric that is often difficult to measure but is an important part of the customer experience. It indicates how well your campaigns are resonating with consumers, and is an essential part of any effective marketing funnel. A successful engagement program can deepen…
Category Archives: Marketing Strategy
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
The Super Bowl is quickly approaching, and it’s fair to say that the only thing bigger than the game itself is the marketing and advertising supporting the event. While the Super Bowl is broadcast to over 100 million households around the world, and 75,000 live fans in a single day, digital channels are allowing marketers to form…
Contests and sweepstakes are tactics that will always have a place in the marketing mix. By continually tapping into the desire for free stuff, brands can boost their visibility without breaking their advertising budgets. They encourage consumer engagement, and help marketers looking to gain measurable exposure at a lower costs than traditional social media marketing efforts….
Engaging consumers in the digital age has never been more personal as it is today. There’s so much talk about how the internet has eliminated face-to-face conversations, but that doesn’t mean communication has disappeared. In fact, we are more connected than ever before. We share intimate details about our lives more publicly, and share data…