Customer engagement is an area that many brands struggle to harness. Less than a decade ago, earned media, or news media, was a solid marketing tactic for brands to gain trust and engage the general public. However, 59 percent of U.S. consumers said “fake news” is making them more skeptical of what they read and…
Category Archives: Business
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Marketers have a lot of their plates. Brands today are developing content at regular intervals and deploying it across their social channels in order to be in front of, and connect with their consumers 24-hours a day, 7-days a week. Marketing automation and digital marketing makes it more possible than ever to track and manage…
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There are a number of marketing tactics that brands can take advantage of to drive sales and attract consumers. However, not all marketing strategies are equal, and in this age of digital transformation it’s worth discussing the tactics worth investing in. As consumers become increasingly mobile, it’s possible to incorporate age-old tactics with new means…
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Marketers spend their days tirelessly capturing customer data. If you take a look at your CRM it’s likely a vast bank of customer information. But let’s jump off the data collection wagon just for a second. Our automated campaigns can take over for just a second; let’s think about the big picture. What are we…