Category Archives: Business

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

The One Simple Secret to Improving Brand Engagement

August 20, 2019 by wilyglobal in Business

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Digital communications is making it easier than ever for brands to engage consumers. However, many companies still struggle to harness digital channels to their full potential. If you want to build brand awareness and increase sales, driving consumer engagement is crucial. The best way to do this is by creating digital campaigns that audiences can…

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Why Marketers Who Leverage SMS Boost Consumer Engagement

August 9, 2019 by wilyglobal in Business

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The need to boost consumer engagement is pushing businesses to evolve and invest heavily in digital transformation. As more consumers make their phones a primary channel for communication and making purchases, there is a growing need to invest in mobile marketing. There are only a few messaging channels that are capable of delivering marketing messages…

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Which Marketing Tactics Generate the Most Engagement?

August 2, 2019 by wilyglobal in Business

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Customer engagement is an area that many brands struggle to harness. Less than a decade ago, earned media, or news media, was a solid marketing tactic for brands to gain trust and engage the general public. However, 59 percent of U.S. consumers said “fake news” is making them more skeptical of what they read and…

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One Simple Thing Marketers Can Do to Make Their Lives Easier

July 25, 2019 by wilyglobal in Activation

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Marketers have a lot of their plates. Brands today are developing content at regular intervals and deploying it across their social channels in order to be in front of, and connect with their consumers 24-hours a day, 7-days a week. Marketing automation and digital marketing makes it more possible than ever to track and manage…

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Category Archives: Business

The One Simple Secret to Improving Brand Engagement

Why Marketers Who Leverage SMS Boost Consumer Engagement

Which Marketing Tactics Generate the Most Engagement?

One Simple Thing Marketers Can Do to Make Their Lives Easier