Category Archives: Business

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

One Simple Thing Marketers Can Do to Make Their Lives Easier

July 25, 2019 by wilyglobal in Activation

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Marketers have a lot of their plates. Brands today are developing content at regular intervals and deploying it across their social channels in order to be in front of, and connect with their consumers 24-hours a day, 7-days a week. Marketing automation and digital marketing makes it more possible than ever to track and manage…

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5 Secrets to Unleashing the Power of Your Customer Data

July 11, 2019 by wilyglobal in Activation

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Marketers spend their days tirelessly capturing customer data. If you take a look at your CRM it’s likely a vast bank of customer information. But let’s jump off the data collection wagon just for a second. Our automated campaigns can take over for just a second; let’s think about the big picture. What are we…

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5 FAQs From Our Engagement Marketing Master Class

July 5, 2019 by wilyglobal in Business

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In our latest Engagement Marketing Master Class: How to Acquire First-Party Data by Engaging Consumers, we spent time uncovering some of the best tactics brands can use to engage consumers and acquire information about them. Finally, we were able to address a few pressing questions from the audience, that we often hear from clients as…

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How to Acquire First-Party Data by Engaging Consumers [Slideshare]

June 19, 2019 by wilyglobal in Business

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First-party data is considered the most valuable data that can be collected about an audience, and it becomes a powerful resource when tied to an activation campaign. First party data not only provides specific details about your existing users and customers, it is the key component of remarketing efforts. Needless to say acquiring first-party data…

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Category Archives: Business

One Simple Thing Marketers Can Do to Make Their Lives Easier

5 Secrets to Unleashing the Power of Your Customer Data

5 FAQs From Our Engagement Marketing Master Class

How to Acquire First-Party Data by Engaging Consumers [Slideshare]