If your business focuses on engaging consumers and acquiring data, then it’s important to consider an integrated approach to leveraging the full power of this information #dataactivation. Forward-thinking organizations understand that the more data they collect, the harder it is to manage and decipher the insights received. To solve this, organizations are investing in data…
Tag Archives: strategy
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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WILY helps some of the world’s most trusted brands develop creative experiences to engage and drive consumers to retail. Recently, we helped adidas promote their brand new Originals store in Vancouver, BC. The campaign leveraged near-field communication (NFC) technology for a tap to win contest. But before we dive into the case study, let’s first…
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Oftentimes brands think that any ol’ prize will grab their consumers’ attention. Sometimes, even expensive prizing fails to attract high entry rates. At WILY, we work with large brands and agencies who are running multiple contests at the same time. So, it’s not unusual to see a little healthy competition between which contest is performing…
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In this fast-paced age of digital transformation, sometimes marketers need to turn off, sit down, relax, and unwind with a good book (or you know, just read it online). Regardless of how you choose to consume your reading material, the important part is finding content worth consuming. Today, time-starved marketers are desperately looking for new…