Oftentimes marketers refer to “tactics” such as incentives and gamification as ways to engage and activate consumers. But did you know that these tactics are deeply rooted in the science of “motivation” (aka the desire to do things)? Therefore, when we talk about the advantages of gamification, we are actually talking about influencing the psychology…
Tag Archives: gamification
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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In correlation with #NationalVideoGamesDay we’re devoting this blog to amplifying your marketing strategy using gamification. Why? Well, research shows that 70% of business transformation efforts fail due to lack of engagement, and gamified marketing can inspire and engage consumers like never before. In fact, 53 percent of technology stakeholders said that by 2020, the use of gamification will be…
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According to Harvard Business Review, increasing customer retention by 5% can generate a 25%-95% increase in profit. Since the main objective of retention is to continue ongoing relationships with customers, experts generally use customer engagement as an effective indicator of loyalty. Additionally, an engaged consumer is more likely to stay loyal and buy more products and services. By incorporating gamification marketing into…