Over the past few years marketers continue to experience rapid changes in how they activate consumers. Customer activation technology has grown tremendously, making experiential marketing a more measurable and effective marketing strategy. The numbers are in, and they’re hard to deny: Since 2017 to 2018, the level of understanding and encouragement of customer activations by…
Tag Archives: events
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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We’ve all been to that one concert or event; the speaker or performer gets up on stage and tells everyone to put down their phones. You know the one. They tell you to fully embrace the experience without the aid of your mobile device. We totally understand the sentiment, but the truth is, today, our…
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WILY is honoured to be chosen as one of four companies to exhibit at Flourish Conference 2018. The conference will take place from April 9-11th at the Hyatt Centric in Chicago and includes three days of education and insight into the world of branded currency. This year’s theme, Innovations in Branded Currency (i.e. gift cards, loyalty…