Tag Archives: customer experience

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

What Customer Engagement Will Look Like In The Future

March 7, 2019 by wilyglobal in Business

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There’s nothing certain about the future, but by analyzing common trends, we can attempt to visualize where we are going. When referring to customer engagement, there is one trend that remains steadfast year-over-year. Can you take a wild guess what it is? If you guessed “personalization” then congratulations, you’re thinking like most marketing professionals today. The…

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The Difference Between Brand Experience and Customer Experience (Part 2)

May 8, 2018 by wilyglobal in Business

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Last week, we published an article about the main differences between brand experience and customer experience. To sum it up, the brand experience is considered the equivalent to a typical “show dog”, whereas the customer experience is your trustworthy “guide dog”. In our example, we explain how brand experience and customer experience can work together…

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The Difference Between Brand Experience and Customer Experience (Part 1)

April 30, 2018 by wilyglobal in Marketing

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When you think of dogs (given you aren’t afraid of them), what comes to mind? Trust, loyalty, dependability, joy? No matter what the breed, dogs are pretty easy to love. However, each dog, and each breed, was designed for a different purpose. Some dogs are show dogs, others are guide dogs, and some are just…

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