The Super Bowl is quickly approaching, and it’s fair to say that the only thing bigger than the game itself is the marketing and advertising supporting the event. While the Super Bowl is broadcast to over 100 million households around the world, and 75,000 live fans in a single day, digital channels are allowing marketers to form…
Tag Archives: customer engagement
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
According to FTI Consulting’s Holiday Retail Forecast, this year’s holiday spending is expected to increase by about 5.8% over the 2017 holiday season. Additionally, in-store sales are expected to rise almost 4% over last year’s holiday period, and online sales are anticipated to grow about 15.5%. In fact, the FTI projects that about 60% of total U.S….
We’ve all been to that one concert or event; the speaker or performer gets up on stage and tells everyone to put down their phones. You know the one. They tell you to fully embrace the experience without the aid of your mobile device. We totally understand the sentiment, but the truth is, today, our…
Don’t let your contest fall on deaf hears. Learn 3 effective contest strategies that we guarantee will boost customer engagement and brand recognition. Whether you’re running a contest for the first time, or looking to try something new, these methods will take your engagement strategy to the next level. For example, leading brands such as…