The Super Bowl is quickly approaching, and it’s fair to say that the only thing bigger than the game itself is the marketing and advertising supporting the event. While the Super Bowl is broadcast to over 100 million households around the world, and 75,000 live fans in a single day, digital channels are allowing marketers to form…
Tag Archives: activation
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
Social media and digital communications is influencing the way marketers operate. Customer activation no longer lives and dies with traditional media channels and live events. It relies on savvy digital technology to drive consumers to action. Today, marketers must adapt and understand how technology can help leverage their creative ideas or their business will be…
Over the past few years marketers continue to experience rapid changes in how they activate consumers. Customer activation technology has grown tremendously, making experiential marketing a more measurable and effective marketing strategy. The numbers are in, and they’re hard to deny: Since 2017 to 2018, the level of understanding and encouragement of customer activations by…
Contests and sweepstakes are tactics that will always have a place in the marketing mix. By continually tapping into the desire for free stuff, brands can boost their visibility without breaking their advertising budgets. They encourage consumer engagement, and help marketers looking to gain measurable exposure at a lower costs than traditional social media marketing efforts….