Winner! Gagnant! Is there any better feeling than the shock and surprise of winning something? Contests and sweepstakes are a great way to engage and attract consumers, and create a connection with your brand. It ranks amongst the few marketing tactics that withstand the test of time. However, we cannot ignore evolution, and though some…
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The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
Since the GDPR took effect, brands must do more to identify themselves clearly, provide contact details, and tell people how they are using their data. Therefore, rules and regulations are increasingly vital for brands looking to run online contests as consumers now have greater power to file complaints. At the same time, contest platform providers,…
Contests and sweepstakes are tactics that will always have a place in the marketing mix. By continually tapping into the desire for free stuff, brands can boost their visibility without breaking their advertising budgets. They encourage consumer engagement, and help marketers looking to gain measurable exposure at a lower costs than traditional social media marketing efforts….
Sweepstakes, giveaways, and contests are a popular marketing tactic for growing your audience and winning new business leads. However, there is a common misconception that giving away something for free will instantly generate new customers and sales overnight. This is not always the case. Oftentimes, contests and sweepstakes are so poorly executed that brands will…