Tag Archives: new era

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

How Savvy Marketers Will Activate their Super Bowl LIII Sponsorships

January 24, 2019 by wilyglobal in Activation

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The Super Bowl is quickly approaching, and it’s fair to say that the only thing bigger than the game itself is the marketing and advertising supporting the event. While the Super Bowl is broadcast to over 100 million households around the world, and 75,000 live fans in a single day, digital channels are allowing marketers to form…

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8 Brands That Are Slaying Customer Activation Strategy

April 3, 2018 by wilyglobal in Activation

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Recent reports predict that in 2018, brand activation revenues are expected to reach $357 billion, so it comes as no surprise that customer activation spending is expected to reach $740 billion U.S. dollars by 2020. Brands are putting more effort than ever before into developing creative activation strategies. Although not every organization has the resources to launch…

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Tag Archives: new era

How Savvy Marketers Will Activate their Super Bowl LIII Sponsorships

8 Brands That Are Slaying Customer Activation Strategy