Tag Archives: adidas

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Case Study: How adidas Drove Consumers to their New Store with NFC Technology

July 11, 2018 by wilyglobal in Activation

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WILY helps some of the world’s most trusted brands develop creative experiences to engage and drive consumers to retail. Recently, we helped adidas promote their brand new Originals store in Vancouver, BC. The campaign leveraged near-field communication (NFC) technology for a tap to win contest. But before we dive into the case study, let’s first…

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8 Brands That Are Slaying Customer Activation Strategy

April 3, 2018 by wilyglobal in Activation

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Recent reports predict that in 2018, brand activation revenues are expected to reach $357 billion, so it comes as no surprise that customer activation spending is expected to reach $740 billion U.S. dollars by 2020. Brands are putting more effort than ever before into developing creative activation strategies. Although not every organization has the resources to launch…

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Tag Archives: adidas

Case Study: How adidas Drove Consumers to their New Store with NFC Technology

8 Brands That Are Slaying Customer Activation Strategy