Personalization continues to be a top priority for marketers, however, many are struggling to implement the strategy in an intelligent and scalable way. Research reveals that 31% of consumers say they wish their shopping experience was far more personalized than it currently is and only 22% of shoppers are satisfied with the level of personalization they currently receive.
As the need for personalization deepens, the ability to collect, analyze, and deploy new ideas from consumer analytics is unquestionably an important, yet under utilized area for marketers. According to a survey by Adobe, the top 3 ways marketers are adding value include the use of CRM data, real-time data from analytics, and by integrating analytics across channels.
How can marketers effectively engage consumers so that they can acquire the data needed to better personalize communications?
How to Acquire First-Party Data by Engaging Consumers
Companies that focus on connecting data and content are able to deliver on the true notion of one-to-one marketing. According to Forbes, “companies who adopt data-driven marketing are more likely to have an advantage over the competition and are six times more likely to be profitable year-over-year.” Additionally, 33% of elite marketers say that having the right technologies for data collection and analysis is the most useful in understanding customers.
This webinar will explore the tactics and technologies that marketers will lean towards to gather important consumer data and ultimately provide better experiences across various touch points along the customer journey.
Join the WILY team for the first episode in our Mastering Engagement Marketing Series. In this one-hour webinar on Thursday, June 27th at 3pm ET / 12pm PT we will discuss the tactics that global brands and marketing professionals use to grow their database, engage their target audience, and incentivize their customers along the path to purchase.
We’ll talk about:
- Acquiring and activating data with a platform-first approach
- Using incentives to capture data and engage audiences
- The benefits of leveraging gamification tactics
- Successful case studies
- Plus, so much more!
Who should attend:
- VPs & Directors of Marketing
- VPs & Directors of Customer Activation
- VPs & Directors of Innovation
- VPs & Directors of Digital Strategy
Mike Mulligan (aka Mully) is a creative, strategic entrepreneur and marketer who specializes in engaging and motivating consumers to spend time, energy, and money on brands.
Mike is successful at leading global brands by bringing the right strategies, ideas, people, tactics, and technologies together to deliver the best results.
Mike is the CSO/Co-Founder of Wily Global Inc., a marketing technology company that leverages its’ proprietary SPRY technology platform to securely power consumer incentive and engagement programs for several North American leading brands and agencies.