How The Goddard School generated over 11,600 sweepstakes entries in just 3 weeks with SPRY’s AI-powered engagement

The Goddard School launched a nationwide sweepstakes powered by SPRY to engage families, generate qualified leads, and drive interest in local schools through interactive trivia, essay submissions, and scholarship prizes.

Problem

The Goddard School wanted an innovative way to engage current and prospective families, increase brand awareness, and generate qualified leads for school visits, applications, and enrolment ahead of the traditional back-to-school slowdown.

Solution

WILY leveraged SPRY to create an interactive sweepstakes where families registered, answered trivia questions, and submitted essays. Participants were matched with their nearest Goddard School, helping drive local lead opportunities.

SPRY's proprietary AI technology evaluated essays against The Goddard School's core pillars, streamlining the review process while generating valuable user-generated content. All prizes were awarded, including two scholarships.

Results

17,653

Microsite Visits

11,614

Sweepstakes Entrants

$44

Cost Per Lead

No items found.

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