How Google Scaled Retail Training Engagement 13X, Generating Nearly 10,000 Interactions in 12 Months

Google's agency partner turned to WILY to create a scalable training experience for field sales associates across selected retail locations, keeping distributed teams informed, engaged, and confident when selling Google's connected devices and services.

Problem

With sales associates spread across multiple retail locations, Google Field Services needed an efficient way to deliver consistent product training, track participation, and keep teams current on new products, features, and services.

Solution

WILY leveraged SPRY to deliver a centralized training experience featuring recurring quizzes, interactive challenges, and ongoing product knowledge assessments.

Starting with just 119 interactions in its first month, the program scaled to 1,558 monthly interactions, demonstrating SPRY's ability to support growing participation without rebuilding the experience.

SPRY enabled Google Field Services to continuously introduce new training content, reinforce product knowledge, and monitor engagement across its distributed retail teams.

Results