Case Studies

How Jack Link's Engaged Over 41,000 Consumers Nationwide Through Its Wilderness Camp Experience

Jack Link's partnered with WILY and its agency partner to bring its nationwide Wilderness Camp contest to life, inspiring consumers to embrace outdoor adventures through weekly challenges, user-generated content, and the chance to win an unforgettable weekend in Chute Lake, British Columbia.

Problem

Jack Link's wanted to build brand loyalty and keep consumers engaged beyond a single contest entry, creating a nationwide experience that encouraged repeat participation while capturing valuable first-party data.

Solution

WILY leveraged SPRY to create an interactive contest featuring weekly outdoor challenges inspired by traditional Scout and Girl Guide badges.

Participants embarked on their own outdoor adventures, completing challenges and sharing user-generated content to earn digital badges throughout the campaign.

WILY also developed the contest website, managed official rules and release forms, and delivered automated email communications and content moderation, supporting the experience from registration through winner selection.

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Results

41,118

Total Website Users

9,124

Consumer Registrations

3,677

Approved User-Generated Content Submissions

4,326

Marketing Opt-Ins (47.4%)

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How Jack Link's Engaged Over 41,000 Consumers Nationwide Through Its Wilderness Camp Experience
Jack Link's partnered with WILY and its agency partner to bring its nationwide Wilderness Camp contest to life, inspiring consumers to embrace outdoor adventures through weekly challenges, user-generated content, and the chance to win an unforgettable weekend in Chute Lake, British Columbia.
Learn more