Problem
Needed to develop an in-arena digital activation that promotes Sport Chek’s sponsorship of the Edmonton Oilers while engaging fans and driving them to retail.
Must be able to handle the traffic load of simultaneous hits on the promotional website.
Note: The Oilers have executed this promotion in the past with other partners and have had issues with sites crashing.
Solution
Sport Chek invited fans to enter to win over 850 prizes on their smartphone by digitally shooting (flicking) a puck on a goalie.
All prizes were claimed onsite at one of three prize stations operated by Sport Chek Advisors.
18,347
Attendance
6,934
Contest entries (38% of fans)
2,069
Newsletter opt-ins (30% of entries)
0
Technical Interruptions
