Problem
Scotiabank wanted to connect with a digitally savvy audience in a fun and rewarding way, while keeping the barrier to entry low and aligning with the bank’s broader goals of increasing brand interaction and online sign-ups.
Solution
WILY developed the Spin 2 Win contest platform, where users signed up for a chance to spin a virtual prize wheel. Each spin offered the possibility of winning gift card instant prizes while also entering users into the grand prize draw for $1,000.
The simple, mobile-friendly experience successfully captured attention, encouraged repeat engagement, and reinforced Scotiabank’s presence in the digital space.
145,200
Total unique visitors
92,300
Number of entries
19,500
Total prizes redeemed
