How RSA Insurance generated 1,504 engaged broker entries using a product education trivia

A trivia game built on SPRY tested RSA Insurance brokers on the latest products and services, with a $10 Ultimate Dining eGift Card up for grabs on completion. Integrated directly into RSA's Act-On CRM, the program drove 1,504 engaged broker entries while reinforcing product knowledge across the network.

Problem

Needed to develop an education and engagement program that tests and rewards the RSA broker network on the latest RSA Insurance offerings.

Solution

RSA integrated SPRY into its CRM (Act-On) to deploy a trivia game that tested the knowledge of their insurance brokers on the latest RSA products and services.

By completing the quiz, brokers had the opportunity to win a $10 Ultimate Dining eGift Card.

1,500

Number of entries

450

Prizes awarded

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