Problem
With the 2022 Olympics approaching, Mondelēz Canada sought a way to boost brand visibility, activate its sponsorship of Team Canada, and drive daily consumer engagement across its portfolio of snack brands.
Solution
WILY developed the Taste Glory contest platform, allowing users to choose from three custom-designed, Team Canada–inspired games and play once daily for a chance to win exclusive prize packs. A featured video from two-time Olympic gold medalist Desiree Scott added authenticity and excitement.
Each play also entered users into a grand prize draw for a live video chat with a Canadian Olympian, creating a memorable, high-impact campaign that combined sport, play, and brand promotion.
45,300
Total unique visitors
282,200
Number of entries
800
Total prizes redeemed
