How Gore Mutual captivated over 600 brokers in just a month using a seasonal gamified contest

A gamified microsite let Gore Mutual brokers play an instant-win card game and earn contest entries for binding seasonal homeowner's policies, drawing over 600 brokers in a month and boosting policy growth.

Problem

Gore Mutual wanted to increase engagement among its broker network during a key seasonal sales window.

The challenge was to incentivize policy binding in a way that felt fun, rewarding, and exclusive to brokers — while also providing clear tracking and reward mechanisms.

Solution

WILY created a custom contest microsite where Gore Mutual brokers could sign up, play an interactive card-matching game, and instantly win gift cards from top brands like Amazon, Petro-Canada, Starbucks, and Uber Eats.

Each time a broker bound an eligible seasonal homeowner’s policy, they received an additional entry for the grand prize draw — a $1,500 Airbnb getaway — and were automatically entered for monthly prize draws that included Muskoka chairs, a YETI cooler prize pack, a barbecue, and more.

The program drove repeated engagement while directly supporting business objectives.