Problem
Via offering the chance to win VIP tickets to Toronto Maple Leafs games throughout the regular season, Canon wanted to activate its MLSE sponsorship and gather user data, opt-ins, and drive to retail.
Solution
Fans were invited to the contest microsite from various online and in-arena channels to sign up for a chance to win tickets, camera kits, Canon discounts, and gifts cards to Real Sports by digitally ‘scratching’ an ice surface to reveal prizing.
36,347
Entries submitted
over 86%
Site visits driven by social media
20%
Returning visitors
